Tread softly in the world’s first Fairtrade cotton sneakers.
Classic canvas sneakers have been around for decades - and ETHLETIC
canvas sneakers are simply a good idea made better.
Better, as in choosing Fairtrade and organic cotton, and 100% natural
rubber, and by partnering with factories who invest in their workers and
treat them with respect. Smart choices that make a positive impact.
So get your cool shoes on, be smart, play hard, and tread softly ...
Ethletic sneakers are distributed in
Sweden, Finland, Denmark and Norway by
NEWS!
ETHLETIC Idols
ETHLETIC enters the stage on Swedish Idol -
Watch Moa and Olle dance away in their
ETHLETIC sneakers. Take a peek
On stage again!
The program hosts of Lilla Sportspegel - the
popular sports show for youth on Swedish
national TV - can be regularly seen proudly
hopping around the stage in their ETHLETIC
sneakers. Here Stephan Yüceyatak inspires
the kids ....
ETHLETIC on Swedish channel TV4
On “Efter tio”, TV4, Sara Winter from the
Swedish Shoe Council presented ETHLETIC as the
latest in Eco fashion. Check it out.
ETHLETIC sneakers reviewed by Rank a
Brand
We are pleased to say that ETHLETIC’s social and
environmental credentials scored very well ...
Have a look!
EcoChic magazine concludes ‘ETHLETIC -
Small steps lead to big changes’
Alice C Doyle writes “The words “I want to wear
them now!” were made by 6 year old Oliver
Doyle who kindly offered to review a pair of
ETHLETIC size 1 high top sneakers, in a
wonderfully pleasing olive green”
Read more ..
ETHLETIC Fairtrade footwear review from EcoChic
- By Alice C Doyle
ETHLETIC- Small steps lead to big changes
The words “I want to wear them now!” were made by 6 year old Oliver Doyle who kindly
offered to review a pair of ETHLETIC size 1 high top sneakers, in a wonderfully pleasing olive
green. Delivered in a recycled box with an extra pair of laces should one fancy black lace up to
white, the sneakers were instantly comfortable, with a moulded and supportive instep.
Incredibly and as if by magic, they also enabled Oliver to “jump higher” and “run faster”, as
well as making him “avoid all puddles”, presumably so he could then wear them in bed (which
he then did). A shoe that inspires such love and care from a small child is a great shoe!
ETHLETIC Shoes, Organic Cotton, FSC and Fair Trade all wrapped up in one.
The ETHLETIC range covers low top and high top sneakers in a variety of colours starting at
size 26. Responsibly made, ETHLETIC use 100% organic cotton for the canvas upper, with a
natural rubber sole, an the rubber has been sourced from responsibly managed rubber
plantations. The FSC stamp is on the sole of every pair and the rubber is also fairly traded,
which means a social premium is paid on each kilo of rubber purchased and a Fair Trade
premium is paid for every pair made which pays for health and welfare facilities for all
workers.
All the information is found readily on the box and is printed on the inside of the shoe.
A fun fair trade shoe.
On arrival at school the new shoes drew compliments from parents and teachers alike. As a
parent it was a refreshing change to find some fun Fair Trade shoes that are not only fitted
well with a supportive ankle but also gave me an opportunity to explain what the shoes meant
for workers abroad in a way that was appropriate for a child.
Once this pair has been lovingly worn in, both my son and I will be shopping with ETHLETIC for
a new pair each.
ETHLETIC is a social business to be admired; innovation, sport and ethical trade all wrapped up
with small steps leading to big changes.
ETHLETIC - Small steps lead to big changes © EcoChic Magazine
